The Power of Customer Testimonials

The Power of Customer Testimonials ...

What others say about your business, ,matters!

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Stock Control

Inventory Management ... a lesson in Stock Control!

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Minute 53 - Scripts for Marketing

Scripts for everything you do in your business and most importantly Scripts for Marketing.  Scripts are simply the documented Conversation Systems for your Business.

Perhaps the most important Script is the one that establishes your initial relationship with a New Client.  Consider that, "You only get one chance to make a good first impression!"

Whether it is face-to-face or over the phone, scripts will ensure that your team will all do it the same way.  In retail a great question to ask is "Hi, have you been in here before?"  It leads to two options, "yes" or "no".  For either option you need a script and training (role playing) to ensure your clients get 'consistency' in their interaction with your business.

If your future customer's first contact with your business is by phone, then your 'phone script' must be designed and practiced so that your new customer can hear the smile in your voice.

Consider McDonald's script "Would you like fries with that?"  This instantly increased the value of every sale.  What Marketing Scripts can you use in your business?

Product Groups and Product Streams

Product Groups and Product Streams

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