Marketers love to use the expression “Delight your Customer” … and what does it really mean?
As
a consumer how often are you “delighted” by the level of service you get? Have you become so immune to average service
that you don’t know or expect Awesome Service?
Your
business has competitors all around competing for your customer’s attention and
their dollars. The best way to attract
and retain loyal customers is to create ways to delight and amaze
them.
So
how far do you have to go?
Because
so few businesses manage to delight their customers, you only need to start in a
simple way.
Take
the client who bemoaned the fact that, because of his tight cash situation, he
couldn’t welcome new clients with Moet!
I suggested a nice quality Aussie bubble would still delight the new
customer as it is unusual and none of his competitors does
it.
Once
you have established the ways to ‘delight’ your customers empower your entire
team to carry it through and regularly review how you do it and be prepared to
'up the ante'.
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