"href"=’https://plus.google.com/101651909899715878453?rel=author’>+Anthony Davis

Thursday 30 June 2011

Brisbane Tree Experts


Rob  and Glenn from Brisbane Tree Experts are great friends of the Brightwater Team and we were thrilled to hear them say that they had such fantastic outcomes from their experiences doing the Brightwater program.

Rob was kind enough to offer us a testimonial and below is a transcript of the audio that he sent through.  We hope that you find it as inspiring as we did with Rob saying that the Brightwater Program is "The best thing we've ever done". 

Please scroll down to read Rob's full testimonial.



Good morning, this is Rob Walton from Brisbane Tree Experts.   I’d like to say a few things on behalf of Brightwater.

In the very beginning, I guess I looked at this as something that was not going to work for us ... having been in this business now for thirty years.   Glenn and I both went along to Brightwater and I sat there for the first couple of meetings thinking that this is not going to happen!

Two years down the track, I have to say, it’s the best thing we’ve ever done.

For small businesses today, I believe that this is something they should take on and do.  It is very beneficial for the growth of a small business and if people are really serious about that then this is what they need to do. 

I found Anthony and the staff very easy to talk to. They came down to a level that I can understand. 

Between me and Glenn, Glenn is a younger person, obviously being my son, and he has a different way of looking at things. When he said this to me, for us to go and do together, it was certainly worthwhile.

So I can only recommend this company highly, and yes, something every business should do to make their businesses bigger. 

Thank you ... Rob Walton



Wednesday 29 June 2011

Changing Habits

Changing Habits ...

The Carrot & the Stick!



This blog has a new home. Click the link to read more about Changing Habits.

Values

Values




This blog has a new home. Click on the link to read more about Values.

Sunday 26 June 2011

What do you think of the Brightwater Weekly Minute?

We recently asked friends and clients of Brightwater to let us know what they thought of our Weekly Minute and as you can read for yourself below, it has been very uplifting to receive such positive and powerful feedback. Feel free to let us know your thoughts on the Minutes as well!
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Customer Relationship Management

Customer Relationship Management


This blog has a new home. Click on the link to read more about your Customer Relationship Management.

Wednesday 15 June 2011

Weekly Minute 28 - Letterbox Drops

If you are considering adding letterbox drops to your marketing plan, consider these points:

  • The market you are targeting;
  • The material you will use;
  • The areas you distribute;
  • Your planned frequency.
Minute 14 covered Customer Profile.  By understanding your Ideal Customer's motivators, you will design material that appeals to more ideal customers.



In designing your 'deliverable' remember that mountains of 'junk mail' gets delivered every day, so make your stand out.  Always use the HGOCW (Minute 27).  Every sheet of paper has two sides, so use both to enhance your communications ... more explanation or testimonials!  If you have nothing extra to 'say', sell it to a 'complementary' neighbour.

In Minute 14 you identified your customer Geographics.  There are potential ideal customers living right alongside your existing ideal customers.  This process is called Demographic Mapping.  You can do it yourself or engage professionals.

A one-time only letterbox drop does not constitute a marketing plan.  You should plan to do it at least every 90 days to the same homes ... more frequently will improve your strike rate.

Finally, measure the performance of each activity (Minute 17).

If you would like a copy of the past Minutes referred to in this Minute, please email bizplan@brightwater.com.au with 'Minute 28' in the subject line, or simply contact the office on 1800 242 366.

Friday 10 June 2011

Effective Communication

Effective Communication



This blog page has a new home.  Please click on the link to read more about Effective Communication.