Marketing Strategies

 Twelve  marketing strategies on which to focus your attention:

1. Identify the people and businesses who best suit your product or service offerings;
2. Determine how you can gain their attention and be noticed;
3. Create ways to stay front-of-mind with them;
4. Be different to those competing for attention from those same people and businesses;
5. Know your numbers for your existing and new clients over the last 12 months;
6. Set your sales targets for the coming 12 months;
7. Set your sales targets for repeat business in the next 12 months;
8. Set your sales targets for new business in the next 12 months;
9. Know your minimum acceptable sales revenue amount for the next 12 months;
10. Establish your marketing activities to achieve these targets;
11. Establish your expense budget for these marketing activities;
12. Now, develop the “buzz” and excitement about your products and services for your clients.

Written by Anthony Davis