Marketing Pillars

The concept of a ‘Marketing Parthenon’ originated with Jay Abraham, a brilliant marketing guru whose ideas have profoundly influenced many marketers and business leaders.

Many companies get leads from just one or two marketing strategies believing that this is sufficient to support the sales and marketing requirements of the business.

When you expand the strategies you use – developing a number of marketing techniques that work for you successfully across the Identification, Attraction, Getting and Keeping of marketing - your company will be built, like the Parthenon, on a more solid and sturdy foundation.

If one of the Pillars stops working, your company is still secure because you can rely on the other Marketing Pillars to hold it up.

Think about where you get your leads. By analysing this information you can start to experiment with new methods of generating leads.

Set a goal of building one new Pillar at a time – mastering a new marketing technique and making it work for your business.  By measuring how your Marketing Pillars work, you determine what you keep doing and what you change.

Business Boost 46 mentioned the I.A.G.K. of Marketing.  If you would like a copy of of that Business Boost plus a paper on Pillars, send an email to bizplan@brightwater.com.au with 'Business Boost 84' in the subject line.

Written by Anthony Davis