Sending Cards

FACT: People are more likely to use you if they remember you. People are more likely to remember you if you remember them and you make them feel important.


FACT: E-mails get deleted. Cards with photos in them get saved and displayed. 

On Monday, you need a car mechanic … if someone from a local mechanic had been sending you 2 personal cards per year, you would call them.  Do you get the picture? 

No one does this. Probably fewer than 1 out of 250 business people send cards expressing appreciation for their customer’s business. 
  
Joe Girard was honored with a Guinness World Record for selling more cars than any single person in history, 12 times achieving the top vehicle sales in the world. In his best year he sold 1425 units, all retail (no fleet sales). 

His secret weapon? Greeting cards.  
Employing two assistants, Joe sent out nearly 13,000 greeting cards a month to his customers, celebrating everything from Halloween to Groundhog Day. 

Joe Girard proved that greeting cards inspire customer loyalty. Joe proved that greeting cards motivate customers to refer their friends.  

For more information ‘Google’ Joe Girard. 

If you would like the complete article, email bizplan@brightwater.com.au with CARDS in the subject line.