Digital Strategy in Business

Digital Strategy in Business

Digital Strategy is a very hot topic around Brightwater.  You might think this expression refers to Social Media and Web based marketing.  Well it does … and a whole lot more!

Digital Strategy impacts on every single part of your business.  Take the time to determine how you do, can and will integrate Digital Strategy across your entire business.

Two Interesting Examples ...

Two interesting examples of technological development that impact positively on trades business are simPRO for the electrical and plumbing trades and Co-construct for the building industry.  The use of these types of Digital tools assists business owners to effectively manage the operational side of their business.

Products are constantly being re-invented in Digital form.  How do you incorporate these opportunities into your Digital Strategy?  Some of these products can provide an effective interface between your operational controls and the management of your people.

iPads and tablets make communication and information readily available and improve management of people and materials.  Many apps are available to assist you.

And, of course, there are the Marketing tools of Website, Facebook, LinkedIn and Twitter, to name a few.

If you think you have implemented an unusual Digital Strategy in your business, please advise by sending an email to bizplan@brightwater.com.au    We will circulate the interesting replies we get on this important topic. 

Written by Anthony Davis