Certainty is one of the main characteristics that a Business Owner must have, in order to build a successful business. Without it, clients and team members will have great difficulty in trusting the recommendations presented to them.
Here are some general symptoms of Business Owners who lack
certainty:
Ø
Find
it hard to ask for money;
Ø
Reduce
their price at the first inkling from a prospect;
Ø
Uncomfortable
giving strong recommendations;
Ø
Afraid
to tell people what they need to hear;
Ø
Uncomfortable
in self-promotion;
Ø
Clients
don’t refer;
Ø
Do
the work themselves instead of delegating;
Ø
Have
problems sleeping at night;
Ø
Feel
burnt out;
Ø
Not
thriving and having the success they desire.
By defining who you are as a Business Owner, knowing what you
offer and understanding how to communicate what you deliver, you can begin to
eliminate some or all of the above symptoms if they are present.
Become clear about your values and identify what is truly
important to you. (Minute 96) Take the time daily to elevate your level of
certainty and watch
your business grow!
Adapted Practice Pointer from Powerful Practices.
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