Michael Gerber, in his book “The E-Myth”, differentiates between working IN and ON your business. For business growth and development you must allocate time every week to work ON your business.
The
challenges are: how much time; and what to do in the time.
If
you are like most small business owners you work about 60 hours a week. Take 3 hours each week … an investment of
only 5%. This then becomes 57 hours IN and 3 hours
ON. The real key is to allocate the same
three hours every week. This discipline
will pay massive dividends over time.
To
explain the difference between working IN and ON … the most potent “ON” is Business
Planning … what it will: be like; look like; achieve;
etc.
As
a technician it is easy to see non-technical areas like marketing and financials
as working ON. In reality they are
working IN … just a different IN to your technical
training.
Other
forms of “ON” are Systems Development and Monitoring the performance of KPIs to support you to make informed business
decisions.
Start
working ON your business by attending the Take 3 Business Workshop. See the information
below.
If you would like more information on Business Planning, Systems Development, Monitoring or KPIs, please send an email to bizplan@brightwater.com.au with the relevant topic in the subject line.
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